PRIVACY AND COOKIE POLICY

Personal privacy policy 

We are committed to protecting your privacy online. Let us explain how we collect information, what we do with it and what controls you have. Our actions are regulated by GDPR. This personal privacy and cookie policy may undergo changes and additions from time to time. The date of issue is shown at the beginning of the notice. 

  

Who is data controller 

Blankens of Sweden AB, Swedish company registration number 559054-5074, Ringstensuddevägen 12, 134 61 Ingarö, Sweden (hereinafter “BLANKENS”) is data controller for any personal data we hold about you. 

  

What personal data is 

‘Personal data’ means any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, for example via name, email address or phone number. We store your personal data for as long as is stipulated in this agreement. Thereafter, the data is either deleted or anonymized so it can no longer be tied to you. 

  

How we protect and handle your personal data 

We have taken both organizational and technical measures to protect your data and to comply with GDPR. 

Partners handling personal data on our behalf (such as shipping partners and technology development partners) have signed personal data assistant agreements with us. We can guarantee that your personal data is handled correctly and safely. We share your personal data with some companies and organizations with independent data responsibility when necessary or when we are forced by law (for example payment solution companies or government authorities). When your data is shared with these companies and organizations, their data privacy policies apply. 

  

Your rights 

You decide over your personal data and what we can do with it. You always have the right to know which personal data we have and how we handle it. You have the right to have your personal data corrected, limited or erased. You have the right to move your personal data from us to another data controller. You also have the right to object to our processing (including objection to our direct marketing) of your personal data if you do not think we treat it correctly. 

You email us on info(at)blankens.com for all questions related to GDPR. If you believe that the processing of your personal data has been carried out unlawfully, you can file a complaint with the supervisory authority responsible for compliance with the rules on personal data protection – The Swedish Data Protection Authority. 

  

Personal data processing 

We can only provide the goods and personalized services ordered by you if you provide us with your personal data. For the purpose of providing these services, we collect personal data about you such as your name, address, date of birth, email address, telephone or mobile phone number. This data is collected from blankens.com as well as social media networks (such as Instagram and Pinterest). 

We will use the information you provide for the purposes described below. 

  

Order fulfillment on blankens.com and in social media 

Personal data is used to fulfill orders placed on blankens.com or in social media (such as Instagram). 

Type of personal data collected: Name, address, e-mail, phone number, possible customer number, IP-address, payment details, as well as purchase and order history. 

How the personal data is used: We collect and process your personal data for the following purposes: to allow us to fulfill our contract with you including taking payment, any related anti-fraud checks if you choose to pay by credit/debit card, billing, shipping and delivery of the product and possible handling of the return. 

How long the personal data is kept: We keep the personal data until the order is fulfilled (including delivery and payment) and until the end of the relevant accounting period, normally ten (10) years from the billing date. 

What the legal basis is: fulfillment of contractual obligation in the order agreement. 

  

Marketing of our products and services 

Personal data is used to market our products and services. 

Type of personal data collected: Name, address, e-mail, phone number, possible customer number, IP-address, payment details, as well as purchase, order and browsing history. 

How the personal data is used: We collect and process your personal data for the following purposes: direct marketing via email, SMS, social media or similar digital channels as well as traditional snail mail. We also show relevant product recommendations or remind you of forgotten/abandoned digital shopping carts. 

How long the personal data is kept: We consider your consent to be current for five years from your last interaction with any email that we send you, with any interaction on www.blankens.com or any of our pages on social media. When you give us your consent to send you marketing communications, you can withdraw your consent at any time.  

What the legal basis is: You have given your consent and asked us to send you our marketing communications. Our use of your data is also necessary for our legitimate interest in ensuring that you receive information about goods and services that may be of interest to you. 

  

Customer support 

Personal data is used to provide customer support. 

Type of personal data collected: Name, address, e-mail, phone number, possible customer number, IP-address, payment details, purchase and order history, as well as any correspondence you have with us. 

How the personal data is used: We collect and process your personal data for the following purposes:  to respond to your requests for help or information. 

How long the personal data is kept: When you contact our Customer support team, we will keep any additional personal data you provide that is specific to your inquiry for as long as you remain an active customer of www.blankens.com. 

What the legal basis is: fulfillment of contractual obligation in the order agreement. 

  

Shipping and Returns 

Personal data is used to process shipping and returns. 

Type of personal data collected: Name, address, e-mail, phone number, possible customer number, IP-address, payment details, as well as purchase and order history, and any information given to our customer support team. 

How the personal data is used: We collect and process your personal data for the following purposes:  to respond to your requests to ship or return your products. 

How long the personal data is kept: We keep the personal data until the order is fulfilled (including delivery and payment) and until the end of the relevant accounting period, normally ten (10) years from the billing date. 

What the legal basis is: fulfillment of contractual obligation in the order agreement. Our use of your data is also necessary for our and your legitimate interest in ensuring that you may return your products and we can process them. 

  

Evaluation and development of our business, products and services 

Personal data is used to improve our business by strengthening our offer in terms of products and services. 

Type of personal data collected: Name, address, e-mail, phone number, possible customer number, IP-address, domestic residence, age, purchase, order and browsing history, payment details, any information given to our customer support team, as well as behavior on our web shop and other digital channels along with technical information about your devices and settings. 

How the personal data is used: We collect and process your personal data for the following purposes:  to make our services more user friendly, such as improve functions frequently used in our digital channels; to improve product and logistics flows, such as create purchase, stock and delivery prognosis; to improve our offering; to improve our resource allocation from a sustainability perspective, such as making deliveries more efficient; to improve our IT systems and make them more secure for our visitors and customers; to prevent fraud. 

How long the personal data is kept: When we use your personal data and browsing history to analyse your behavior in order to customize the website and to show you personalized sales offers, we will keep the data for analytical purposes until you ask us to delete it. Our analysts will not be able to connect the data to you specifically, even if it is theoretically possible to connect the two based on data we have in other systems. 

What the legal basis is: Our use of your data is necessary for our legitimate interest in ensuring that the service we provide to you is managed correctly. 

  

Fulfill legal obligations 

Personal data is used to fulfill our legal obligations from laws, regulations and court orders. Such an obligation could be accounting records containing personal data, which is required to be kept for seven (7) years according to the Swedish Bookkeeping Act. 

Type of personal data collected: Name, address, e-mail, phone number, possible customer number, correspondence. 

How the personal data is used: It could be for bookkeeping, for instance. 

How long the personal data is kept: We keep the personal data for as long as we are legally required to. 

  

Cookie policy 

A cookie is a text file which is stored in your computer with your permission. If you allow cookies, your browser will add the text to a separate file. BLANKENS and its affiliates use cookies to monitor your shopping bag and keep statistics about our visitors. The information stored on your computer is only a unique number without any connection to personal information. In your browser settings, you can choose to accept cookies or not. You can also delete cookies that have been stored on your computer at any time. You can visit all parts of our websites without allowing cookies and without revealing your identity.